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Job Scenario in Entertainment Sector
As the economy is growing, so is the level of awareness among people to get
quality entertainment. Today with prices of airline tickets plummeting and
cable TV reaching every household, even in far flung areas, a typical Indian
consumer is exposed to cross cultural entertainment extravaganza. His choice
of channel is not limited to the eber gold and ubiquitous Doordarshan but
all sorts of infotainment channels, offering information and entertainment
at the same time. As people say that there is no business like show business
and that is being proved now as huge opportunities are being unraveled ever
day for people having various skill set to be a part of the virtually exploding
entertainment industry.
There is an increasing demand for quality entertainment in India and dearth
of quality is only going to increase the premium for quality people. Not
only are television channels multiplying, FM radio is also riding a boom
and expanding with a bang in all parts of the country. Delhi already boasts
of nine FM channels, Mumbai has more than six and mind you the number is
only increasing. Even Srinagar has one too, and many more are mushrooming
in different parts of the country. Companies like Reliance which is always
ready for new business opportunities and the Dainik Jagran group are setting
up 17 and 15 FM channels, respectively. Each TV and radio channel requires
producers, directors, editors, sound engineers, reporters, performers, scriptwriters,
RJs, VJs, lighting technicians and so on. So there is a huge demand for
quality people in the sector and with experience gained, sky is the limit
for the kind of opportunities which are offered to people.
The boom in the sector has also fuelled the demand for content provider
who can give and produce the contents for the entertainment industry on
24/7 basis as TV channels are there round the clock. It ha given immense
opportunities to people with creative juices flowing and ha changed the
fortunes of a large number of small time TV actors who have reaped the benefits.
The ever increasing and mushrooming of acting schools bears testimony to
the growing demand for people of all ages to be a part of the entertainment
industry.
Gaming and animation is another huge area being outsourced to India from
the USA and other countries. So huge, that sensing the potential the Reliance
Anil Dhirubhai Ambani Group has set up Zapak Digital Entertainment Ltd which
is a full-service Gaming Entertainment Company handling exclusive game content,
both international and Indian. It won't be long before many other companies
jump onto this multi-media bandwagon. And not only games on computers, but
even on mobile phones with Bharati Airtel and other players getting into
the act.
The industry is going to grow by leaps and bound but the pressure to survive
in the industry is also killing so you need to have IT in you if you want
to be a part of this hugely exciting and enormously paying industry. If
you succeed, sky is the limit for your climb up in the ladder.

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